UMKC Catalog


Marketing (MKT) - Buyer Behavior
MKT 5560      Buyer Behavior
A review of behavioral science concepts applicable to an understanding of constituent decision making. Special emphasis is placed on applications of these concepts, by the student, to problems of offer planning, pricing, distribution and promotion. Prerequisites: MKT 5501 or equivalent.
Faculty: Bloch School of Management
Department: Mkt Supply Chain Mgt