UMKC Catalog


Marketing (MKT) - Advanced Marketing Strategy
MKT 5575      Advanced Marketing Strategy
This course focuses on advanced marketing skills and practical techniques for defining and meeting the needs of the chosen market. The emphasis is on key drivers of marketing effectiveness, including creating a market-oriented culture, customer-focused information systems, the relationship of various components of marketing, and the response to marketing variables. A variety of pedagogical approaches, including applied projects, may be employed. Prerequisites: MKT 5501 or equivalent.
Faculty: Bloch School of Management
Department: Mkt Supply Chain Mgt