UMKC Catalog


Marketing (MKT) - International Marketing
MKT 5555      International Marketing
This course focuses on marketing problems confronting international business managers and the ways they may be analyzed and resolved. The course content includes concepts and techniques useful in international marketing; effects of national differences on marketing practices; organization for international marketing; and strategy formulation for international markets. Prerequisites: MKT 5501 and MGT 5501 or equivalent.
Faculty: Bloch School of Management
Department: Mkt Supply Chain Mgt