UMKC Catalog


Marketing (MKT) - Marketing Concepts
MKT 324      Marketing Concepts
The course focuses on the processes involved in the marketing of goods and services, including the meaning and importance of marketing terminology, the marketing mix, the marketing concept, consumerism, market segmentation, market and marketing research, and the impacts of different competitive structures on marketing decision making.
Faculty: Bloch School of Management
Department: Mkt Supply Chain Mgt