UMKC Catalog


Marketing (MKT) - Promotional Strategies In Marketing
MKT 5561      Promotional Strategies In Marketing
Emphasis will be placed on the organization's persuasive communications to customers and prospective customers within a framework of the system of distribution. The central focus concerns how marketing management allocates the promotional mix within the organization's total marketing program. Topics will include the following: 1) promotional mix, 2) campaign strategies, 3) campaign coordination and 4) follow-up control of promotional programs. Prerequisite: MKT 5501 or equivalent.
Faculty: Bloch School of Management
Department: Mkt Supply Chain Mgt