UMKC Catalog


Marketing (MKT) - Marketing Research
MKT 5562      Marketing Research
This course acquaints the student with the special problems of understanding and applying various measurement techniques to marketing problems. Specific topics to be investigated will depend upon the instructor and the students' areas of interest and specific competencies. Prerequisites: MKT 5501 and DSOM 5505, or equivalents.
Faculty: Bloch School of Management
Department: Mkt Supply Chain Mgt