UMKC Catalog


Entrepreneurship (ENT) - Entrepreneurial Marketing
ENT 5552      Entrepreneurial Marketing
This course exposes students to the objectives, challenges, and requirements for effective, results-oriented marketing activities and sales efforts for the entrepreneur/new venture. Key topics include the selection, design, and budgeting of entrepreneurial marketing and advertising programs, along with effective selling, customer acquisition, and service/retention efforts.
Faculty: Bloch School of Management
Department: Global Entrepreneurship